Privacy Policy
Last Updated: 2026
This Privacy Policy explains how balconstructionltd.co.uk ("we," "us," "our," or the "Website") collects, uses, discloses, and safeguards your information when you visit our website, including all its content, functionality, and services offered in connection with our affiliate marketing activities for PayPal betting sites and casino operators.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other contact details you voluntarily provide when subscribing to newsletters, contacting us, or registering accounts.
- Technical Data: IP address, browser type, operating system, referral source, pages visited, and device identifiers.
- Cookies: Persistent and session cookies that track your browsing activity and affiliate conversions.
- Usage Data: Information about how you interact with our content, including clicks, scroll depth, time spent on pages, and links followed.
How We Use Information
We use collected information for the following purposes:
- Conducting web analytics to understand user behaviour and improve site performance.
- Tracking affiliate conversions and commissions from casino and betting site referrals.
- Enhancing website functionality, user experience, and content relevance.
- Sending promotional communications and updates (with your consent).
- Fraud detection and security purposes.
- Complying with legal obligations.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Track user behaviour and site performance via third-party services.
- Affiliate Tracking Cookies: Monitor referrals and conversions to partner casinos and betting operators.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You may opt-out of non-essential cookies through your browser settings or by using our cookie consent tool. Please note that disabling certain cookies may limit website functionality.
Third-Party Links
Our Website contains links to external casino operators, betting platforms, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We encourage you to review their individual privacy policies before providing personal information or engaging with their services. Your use of third-party sites is at your own risk and subject to their terms.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, you have the right to:
- Access your personal data and obtain a copy in a portable format.
- Rectify inaccurate or incomplete data.
- Request erasure of your data ("right to be forgotten").
- Restrict or object to data processing.
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO).
If you are located in the United States, you may have additional rights under the California Consumer Privacy Act (CCPA) and similar state laws.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Analytics and cookie data are typically retained for up to 12–24 months. You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Website: balconstructionltd.co.uk
We will respond to your request within 30 days or as required by applicable data protection laws.